The Swanky Socks x Maxibon x Beyond Blue campaigns are now complete! For those of you who missed it, in 2019 and 2020 we all came together to raise funds for Beyond Blue, and increase awareness around mental health issues. Blokes can be known for bottling up their emotions, and it is estimated that around 45% of Australians will experience a mental health condition in their lifetime. Thank you all for your amazing support and for helping better the lives of men struggling with mental health.

The Socks

Peters Icecream wanted to go for a digitally printed custom socks to achieve the level of detail in the design. Sales were processed via a custom page on and the campaigns have raised vital funds for Beyond Blue and men's mental health.

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