Swanky Socks Blog

Customer retention is the most significant retail revenue driver. Considering it costs around five times more to market to a new customer than an existing one, you need to make sure your customer retention strategy is on point. How can you do this? Come find out.

Continue reading

Clear communication is the key to success in business. Knowing how to write great copy is an essential skill in business. Copy can drive profitability, return on investment and lead generation. By understanding and focusing on audiences, businesses can learn how to effectively communicate and persuade their customers. Discover how you can create copy that sells to and engages your audience. 

Continue reading
The holiday period of 2020 presented a unique challenge for brands. How do you formulate an effective campaign, while staying sensitive to everything that has been going on? Brands had to deliver a unique and sensitive message in a creative way that stood out from their competitors. Many took this challenge in their stride and came out with some incredible campaigns, but always, there are a few that stand above the rest.
Continue reading
There is a significant difference between competitive and predatory pricing. By undercutting your entire market you are not only devaluing your own business but your industry as a whole. But how detrimental can using predatory pricing as a business tactic be to your brand?
Continue reading
Maintaining brand relevance in a rapidly changing, growth-focused world is one of the biggest challenges for every marketing team. If there is one thing 2020 has taught us it is that 'business as usual' doesn't always work. Discover what steps you can take to maintain your brands relevance.
Continue reading