Clear communication is the key to success in business. Knowing how to write great copy is an essential skill in business. Copy can drive profitability, return on investment and lead generation. By understanding and focusing on audiences, businesses can learn how to effectively communicate and persuade their customers. Discover how you can create copy that sells to and engages your audience.
There is a significant difference between competitive and predatory pricing. By undercutting your entire market you are not only devaluing your own business but your industry as a whole. But how detrimental can using predatory pricing as a business tactic be to your brand?Continue reading
Maintaining brand relevance in a rapidly changing, growth-focused world is one of the biggest challenges for every marketing team. If there is one thing 2020 has taught us it is that 'business as usual' doesn't always work. Discover what steps you can take to maintain your brands relevance.Continue reading
'It takes 12 positive experiences with a brand to make up for 1 unresolved negative experience.' Customers are becoming more informed and business savvy than ever before. This coupled with ever-increasing competition makes it difficult for businesses to stand apart. In response to this forward-thinking businesses are recognising the importance of customer-centricity. But what is a customer-centric approach? And how does a business achieve it?Continue reading
What tactics are you currently using to help persuade your customers to progress through your marketing funnel? Discover how custom promotional products are helping marketers generate a higher conversion rate by progressing potential customers through the marketing funnel.Continue reading