Unique promotional products, such as custom socks, are a unique creative tool that successful brands utilise to achieve their marketing objectives. Rivalling social media investments, promotional product campaigns drive traffic, conversions, and brand recognition. However, despite the success of your campaign, you might have a few custom items left over.
A surplus of promotional products can actually be a good thing for your return on investment. Primarily, this is due to the exclusivity of them now. Seeing as there are less going out, each product carries greater value. Thus, you need to be strategic about how you distribute them. So what should you do with leftover swag?
Always Cary Them With You:
Promotional products are designed to engage, delight and put your brand in the face of potential customers. They are also a great tool to use in sales meetings. Branded promotional products creatively build trusting relationships with prospects. 52% of promo product receivers say their impression of a company is more positive after receiving a branded product. Why not utilise them to set your sales pitch apart from any competitors? Enhance your sales pitch and gift something that will remind prospects about the benefits of working with you.
Social Media Give-Away:
As stated before, because of the limited supply of these items they are now more exclusive. This makes them perfect for competitions and giveaways. Market your promo products as ‘exclusive’ or ‘limited edition’ give away items, that your customers can’t buy anywhere. With a correct call to action and competition structure, you can ensure your content is reaching new audiences. Over 94% of participants share a promotion competition when they engage with it. With contests only accounting for 0.56% of all Instagram posts, you can be sure your content is also going to stand out.
Re-visit and Re-utilise:
Surplus promotional products can be re-utilised for future campaigns and promotions. Unless they are branded for an outdated event, promotion, or season, you can continuously use them. Since you won’t have much leftover, you will have to utilise them in a small supporting role in your next campaign. Incentivise sales with a gift-with-purchase. Use them as supporting promotion in a new campaign. Include them in gift hampers.
Reusing any leftover promotional products ensures your brand is continuously positioned in front of your audience. Promotional products are a crucial tool that re-enforces positive experiences. The biggest mistake you can make is not thinking about how you are going to use them, or even worse throwing them away. Use these ideas to utilise any leftover promo-products and maximise your return on investment.
Learn more about how can use promotional products to increase your ROI here
Read to implement custom socks into your marketing strategy? Get in touch.