“My vision was simple - to take an everyday essential and transform it into a creatively unique statement accessory that everyone could wear with passion and purpose”
- Founder, Tom Lawrence
Swanky Socks was launched in 2014 when founder Tom Lawrence discovered a need for stylish, quality and affordable retail fashion socks. His vision was simple, to take an everyday essential and transform it into a creatively unique statement accessory.
Over the next year, as the retail brand continued to grow, Tom would work tirelessly to launch Swanky Sock’s white label manufacturing services. Offering a bespoke product, Swanky Socks provided the opportunity for retail brands to step into the growing retail sock market, even if they had no expertise and Swanky Socks would produce, manage and facilitate the entire process.
In 2016 we discovered that although the demand for new, clean socks within homeless shelters was increasing. Socks had become, and remain, one of the most demanded clothing items. Yet, they were the least donated. This was the catalyst for the development and launch of Swanky Sock’s ‘Give Back’ program and what would ultimately become our ‘Purpose Beyond Commerce’. We regularly donate to those in need. To date Swanky Socks has donated over 80,000 pairs of clean, fresh socks to those in need around the world.
In 2017 Tom met Dorry Kordahi, an Australian businessman, entrepreneur and fashion mogul. The two immediately connected. Recognising the potential of Swanky Socks and the passion Tom possessed, Dorry invested into Swanky Socks becoming a partner in the company. Together, they expanded Swanky Socks into the corporate market globally, turning an overlooked everyday essential into a marketing powerhouse.
From humble beginnings, Swanky Socks is now more than a sock company. Swanky Socks is trusted and utilised by thousands of globally recognised brands every day. Providing a uniquely creative marketing solution, to stand out, be bold, and change the world.
The Swanky difference is more than one thing. Beauty, function, comfort and quality coming together in the culmination of years spent perfecting our socks;
Designed with Distinction, Made with Integrity and Delivered with Efficiency.
Let our core values inspire you
Let our actions inspire you
Swanky don’t just make socks, we create them.
Beautifully designed and crafted they express all that is unique, All that is you Let them embody your individuality
A reflection of your passion mirrored in ours.
Live a Swanky Life
Be who you want to be.
Work hard with unrelenting passion
Let our socks lighten your step in all that you do. From work to your social life in one fluid movement
Step out with purpose wearing Swanky.
Purpose beyond Commerce
All of our socks are ethically made
They’re as good to the world as they are to you
We know that we walk our planet together
So for every pair you buy online, we donate another to those in need.