It’s no secret that promotional products, such as custom socks, are a powerful marketing tool. The fact they have been around since the late 1700s is a testament to their effectiveness. Despite this, there are still people who don’t understand their capabilities. So here are 8 mind-blowing facts about promotional products that will prove, they deserve a place in your marketing strategy.

1) Promotional products are ranked as the most effective form of advertising across all generations

Promotional products are not subject to a time, a place, or an activity. In fact, they are the most adaptable form of marketing, influenced only by your audience. Due to this, promotional products have maintained the test of time. While print and broadcast advertising continue to be replaced by online marketing, promotional products still reign supreme.

2) 72% of consumers believe that the quality of a promotional product is directly related to the reputation of the company

Promotional products say a lot about your company. So make sure you chose something that helps represent your brand properly. More companies are moving towards using unique promotional products, such as custom socks. By utilising creative promotional products, your brand establishes itself as a thought leader, that is bold and not afraid to think differently.

3) Promotional products can generate over 6,000 impressions

The return on investment for promotional products is second to none! They are usually cost-effective and generate an incredible number of impressions. Clothing, such as custom socks, tends to generate the greatest number of impressions as it is designed to be worn in public places.

4) 51% of people do business with a company after receiving a promotional product

Promotional products are also a great sales tool. They drive conversions by making the prospective customer or lead feel like the company values them. Additionally, they keep the name of your company at the forefront of their mind during the decision making process.

5) Consumers are 2.5 times more likely to have a positive opinion of promotional products over internet advertising

Even in the age of the internet, promotional products still reign supreme. Consumers are nearly 2.5 times more likely to have a positive opinion of a promotional product than forms of online advertising. Why is this? Promotional products provide a personalised experience, as opposed to the general mass marketing style of internet advertising.

6) 79% of people pass along promotional products that are no longer valuable

 
Promotional products are among the most recycled forms of marketing. When people no longer see any use for a promotional product, more often than not they’ll pass it on. This means it may be gifted, sold or donated. Either way, all you have to know is that your brand is not being subjected to a whole new audience. 

7) 42% of consumers have a more favourable opinion of an advertiser if the promotional product was environmentally-friendly

 
These don’t have to be revolutionary products. They often come in the form of a typical promotional product, created in a sustainable way. For example, if you were looking at custom socks, you could look at getting some fully customised, recycled plastic socks.

8) 76% of people who receive a promotional product can recall the name of the brand

Brand recognition is one of the most valuable attributes of any organisation. Building brand recognition gives you a competitive advantage within the market. Promotional products help keep your brand at the forefront of the minds of your consumers.

Promotional products are an incredible opportunity. No matter your goals or budget, you can utilise them to increase brand awareness, conversions, and lead generation. Still don’t believe us? Come discover what custom socks can do for your brand. 

Learn more about promotional products or discover what Swanky Socks can do for your business.