Swanky Socks X Flinders University X Fearless
Flinders University located in South Australia, has been a center of inspiring achievement from the application of research and excellence in the ability to teach and inspire all its students. The university was founded in an era of social and technological change and wants to inspire a new generation of ambitious thinkers. To showcase this, the university has created the brand Fearless with the goal of showing their students the importance of taking risks when it comes to their way of thinking and being fearless when questioning a fact, even if your idea is very different from the norm.
The fearless brand aligned with Swanky Socks™' custom sock service to create casual crew-length sports socks to sell as merchandise for the university. Brand merchandise, when it comes to marketing is a critical way to maximise the success of your brand. Custom merchandise helps brand awareness, promotes your product or service, and improves overall brand perception. When choosing a product to use as merchandise, it is critical to consider if the product will be used. Through our retail brand, we have discovered that on average Swanky Socks™ customers will wear a pair of our socks a minimum of once a fortnight and on average everywhere will see their sock time a day, creating an opportunity of a minimum of 208 impressions over a two year period.
Is your business looking to create custom merchandise? Have you considered custom socks?
Discover what custom Swanky Socks™ can do for your brand
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