Patient Wolf is a contemporary craft gin distillery located in Melbourne, Australia. Utilising both native and exotic botanicals, citrus, and pure Australian water their mission is to deliver exceptional gins. Perfectly distilled and created to inspire.
Patient Wolf came to us looking to develop a sock to be used as part of their product activation campaign. Swanky Socks created two custom designs for the retail collaboration, made from our super soft bamboo blend. By choosing our bamboo socks, Patient Wolf not only received a premium product but also aligned their brand with the quality and sustainability the product represents.
The socks were then sold as part of a Christmas Gift Pack, including a bottle of Patient Wolf gin, and tonic water. The campaign was primarily through their social media channels, through creatively designed content. Patient Wolf then utilised any leftover pairs in a second activation as a gift with purchase and have continued this strategy to date.