Virgin Active is a chain of health clubs operating in 8 different countries across the world. Their mission is to provide a fun, unique, and inclusive environment that is available to anyone. Promoting wellness by bringing positive change into people's lives.
Recognising the superior design and functionality of Swanky Socks, Virgin Active came to us through our distribution partner DKM Blue. They were looking for a unique sock that was designed to help them achieve their mission by providing their clients with an innovative custom sock to increase performance and accelerate development towards their fitness goals. Swanky Socks were able to produce a custom yoga sock that was designed for comfort, breathability and to provide extra grip support. These are currently being sold in Virgin Active locations around Australia.