Wirra Wirra is an Australian vineyard and cellar door that boasts an impressive list of both domestic and international accolades. Known for its sustainable approach to winemaking and distribution, Wirra Wirra’s mission is to create quality wine while building a sense of community, unity, and fun.
In this gift-with-purchase activation, Swanky Socks collaborated with Wirra Wirra in a creatively unique campaign. For every two bottles of Wirra Wirra wine purchased, the customer received a limited edition pair of custom-designed combed cotton Wirra Wirra Swanky Socks. Through three creative designs, we were able to capture the fun and vibrant personality of the Wirra Wirra brand, while aligning them with the quality and value of the Swanky Socks brand. The campaign ran over the course of 12 months, with over 42,000 pairs distributed globally.